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Secrets of Marketing for Manufacturing
Suppliers will provide you with the information you
need to successfully compete in todays global
economy. By attending this seminar, you will learn how
to:
Position your company for growth and
 expansion
Establish achievable goals and objectives
Choose and implement a Marketing Strategy
Create the tools you need to succeed
Manage the Sales and Marketing cycle
The seminar is designed for presentation
to Senior Managers, Department Managers, Sales and
Marketing personnel, and Customer Service personnel.
Seminar participants receive a Seminar
Binder including copies of all slides, reference
information, and additional materials.
Please
contact us
to learn how to prepare your company to compete in todays
global economy.
To download the data sheet for this program, please
click
here.
(PDF 47 KB)
Seminar Outline:
Unit 1 - Market Positioning
Sales and Marketing in a Global Economy
The Global Marketplace
World Class Suppliers
The Importance of ISO 9000
Defining Who You Are
Mission
Vision
Policies
Actions
Defining Your Products and Services
Definitions
Defining Your Products
Differentiating Your Products
Understanding Your Strengths and
Weaknesses
Understanding Your Competition
Understanding Your Customers
Setting Sales and Marketing Goals
Analyze the Past
Predict the Future
Set Breakthrough Goals |
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Unit 2 - Planning for Expansion
Choosing Your Marketing Strategy
Definitions
Types of Marketing Strategies
Choosing Strategies that Work for You
Selecting Sales and Marketing Personnel
Selecting Independent Representatives
Developing Your Business Plan
Elements of a Business Plan
Establishing Your Sales and Marketing
Budget
Marketing Expense Elements
Determining the Need for an Agency
Unit 3 - The Tools of Marketing
Selecting Equipment and Software
Establishing Your Companys Identity
Creating Sales and Marketing Literature
Developing Effective Presentations
Preparing for Public Relations
Creating Display Advertising
Creating Standard Proposals and Quotations
Putting the Tools in Motion
Unit 4 - Making the Sale
Contact Management
Responding to Inquiries
Tracking Your Progress
Making Professional Presentations
Negotiating for Win-Win Results
Closing the Sale
After the Sale |
